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What We Learned at the Lifestyle Entrepreneurship Boot-Camp

Every so often we get requests from many of our readers and clients to investigate some of the latest business and investment opportunities doing the rounds, such as the now notorious self-improvement (financial self-improvement) industry which usually takes the form of being invited to a seminar and then essentially being pitched some income generation opportunities to invest in by some rather talented speakers. So what we did was attend just another one of these seminars, having opted for the “VIP” package, which simply means you pay and get to sit closer to the stage, whereas there was a free attendance option available.

With a reasonable budget to sign up to about three or four of the opportunities being sold, we tried our best to be as objective about everything as possible, only signing up to those whom most people in attendance genuinely appeared to be convinced of the success of. The outcome?

Well, we sifted through the many offers as our experience in the field of business development had us concluding that we were indeed seeing right through all the guru-type training courses which, in all honesty, if they worked for whoever was selling them, there would probably be no need for them to sell them, would there? So no, we didn’t sign up for any training program, “mastermind,” etc.

What we did sign up for though was a lifestyle entrepreneurship boot camp, which was free, and here’s what we learned:

Debunked myths

There is so much beauty to be enjoyed from places you would never think beauty could arise, such as the realization that certain myths around operating a lifestyle business can be really profitable to debunk! One such debunked myth we’d go on to learn about was that of how it’s been a common belief that lifestyle businesses cannot really be scaled. They can definitely be scaled, and then some!

It’s simply a matter of building a network of people who are not competing with you directly but are given the reciprocated privilege to market and sell to your market as well. As an affiliate seller of save the date postcards for weddings, just to make an example, how many opportunities for sales do you have if at least 1,000 people who are in your lifestyle business network each allows you to sell to their lists of prospects?

Ensuring employee welfare can go a long way

A crucial aspect of running a successful business is the recruitment and retention of talented individuals, as they often form the backbone of the company and thus should be treated with care to make them feel valued. There are various strategies that businesses can employ to attract and retain such a workforce. These strategies may encompass hiring janitorial cleaning services to maintain a clean and hygienic working environment. Additionally, they can involve offering competitive salary and benefits packages, creating opportunities for professional growth, and cultivating a positive and inclusive workplace culture.

Payment Gateways make or break a business in modern day

You may have heard a lot about payment gateway advantages, which perhaps led you to consider opting for this technological solution. Know that choosing the right payment gateway for your business can be a game-changer. It can ensure smooth and secure transactions, building trust with your customers. A user-friendly payment gateway can also streamline the checkout process, reducing friction and increasing the likelihood of completed sales. With features like robust security measures, diverse payment options, and seamless integration, a reliable payment gateway can improve the overall shopping experience for your customers. This can not only boost your sales but also solidify your reputation as a trustworthy and customer-centric business, setting the stage for long-term success in the competitive market.

Customer service is the key

Customer service is the key. This goes without saying, but stellar customer service is crucial for making the business a massive success. Ensuring that customers are treated well and have a positive experience with the brand can go a long way. Firstly, customers who are loyal to the brand often become repeat customers and may also refer others, creating a sustainable customer base. Secondly, positive word-of-mouth from satisfied customers can significantly contribute to the brand’s reputation, attracting new clients.

Given the importance of improving customer satisfaction, keep in mind that there are several ways, apart from providing good customer service, that brands should adopt. This could include running promotional campaigns and offering customized freebies like water bottles, tote bags, or wristbands, which can be found at, to make customers feel special. They could also offer customers loyalty points that can be redeemed as a gesture of appreciation for their continued support.
Partnership can be an indication of legitimacy

When someone offers you a business opportunity to invest in, which is common practice with lifestyle businesses, you can often accurately gauge the legitimacy of that opportunity by proposing a 50/50 split on the start-up and operational costs, to be shared between yourself and whomever is offering the opportunity!

Business success is all about market reach and access

Getting back to the wedding dates postcard example, another lesson we learned from the lifestyle entrepreneurship boot camp was that pretty much everything and anything under the sun has a market. In order to make a success out of its sale, however, you simply need to reach enough people.