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Launching An E-Commerce Site: The Must-Have Digital Strategies

Many budding e-commerce entrepreneurs believe the key to a great website is simply a great design, but you must look beyond its visual appeal to ensure you can drive traffic to your site. Here are the four essential digital marketing strategies to implement before you launch your e-commerce website:

  1. A Fast Website Speed

According to recent Google research, the average mobile landing page takes 15 seconds to load. Unfortunately, the modern consumer will reportedly leave a site if a page takes more than 2 seconds to load. This statistic means the average website is failing to meet their users’ expectations. Therefore, before you launch your e-commerce site, you must strive to offer a fast load time to avoid a high bounce rate. For instance, you could leverage browser caching, enable caching, or minify JavaScript.

  1. A Mobile Responsive Website

More people are choosing to access the internet via a mobile device than ever before. In fact, it has been predicted that 79% of all global internet use will be by a mobile device by the end of 2018. That’s why it is essential to provide visitors with mobile responsive web design, so your site can deliver a great user experience on a smartphone, tablet, or laptop computer. It is also a big Google ranking factor, so you must ensure you do not overlook this important design feature when developing a new website. If you do, it can result in a lower rank in the search engines and, in turn, less traffic to your website. If you are bringing in website developers, who can be found through links such as –, then you can discuss with them what you would like and how to go about that for optimal efficiency.

  1. SEO Optimized Landing Pages

A well-optimized landing page has the potential to generate a considerable amount of leads and amplify your sales. There are many ways you can optimize your site for SEO purposes. For example, you can find and integrate a long-tail keyword into a landing page, which can improve its ranking in Google. What’s more, you must incorporate additional keywords, title tags, and a meta description onto the page. You must also publish well-written, useful content on each page, as well as effective call-to-action buttons that can encourage a visitor to act now. To ensure your site is SEO ready for its launch, visit for a full SEO audit.

  1. A Content Marketing Strategy

If there is one thing Google loves, it is high-quality content. It is easily one of the best ways to drive organic traffic to your website. Your goal should be to publish well-written, informative and interesting content on your website, which should also naturally integrate target keywords.

In addition to insightful landing page content, you must regularly publish compelling blog posts on your site. Aim to have at least a dozen articles that feature your top keywords before you officially launch your new website, which will prove you’re an active, trustworthy website to visitors. If you don’t, visitors might be unable to find you – or might click away from your site once they do due to a lack of trust.

According to recent research, companies that publish more than 16 articles per month experience 3.5x more traffic in comparison to websites that only publish zero to four blog posts. So, all your hard work and effort will be worth it once you start driving a considerable amount of traffic to your brand-new site.