To run an online store has its appeal, but can be challenging especially if you have no idea where or how to begin. Starting any kind of business is hard, but anyone can do it with the right guide
and enough resources. The following is a simple guide on how to start an online store:
Validating your idea
You do not want invest your time and money into a business without identifying the potential market or the buyer’s interest for your product or service. Market research at this stage is important.
You want your eCommerce business to be profitable. Therefore, choosing the right product is the key by evaluating demand of that product in the market. Identify your competitors and what they
are doing, and ask what will make a customer choose your store over other stores like Amazon.
Complying with legal requirements
Before starting an online store, find out whether you need a business license. The specific regulations when it comes to online retail include taxation and customer protection laws. This may range
from international taxation like value added tax (VAT) to the European Union (EU) Distance Selling Directive that protects customers from frauds and scams. Once you comply with the legal
regulations, you can now go ahead and identify the kind of brand product you want to deal with.
Developing your products or services
You have already picked what type of product or service you want to offer, its now time to put it into work. Is it a product you want to modify or rebuild completely? Or its simply filling a non-
existent gap? Go ahead and create it. Service based online stores require relationships with vendors and suppliers like the manufacturers. Compare the available options in order to make sure y
ou get the best solution for your online store needs.
Setting up your finances
After thorough research on all the requirements, gather the necessary financial resources needed to start your online store. This step includes budgeting for marketing, advertising and launching
of new products. It is also important to open bank accounts for the business for easier management of the money circulating within the online store. When the business expands, which obviously
will, you may need to hire a professional accountant to manage the revenue.
Choosing an eCommerce platform
Once you have identified and developed your products, it is now time to choose an e-commerce platform. For example, Offerer.com is an advanced platform that allows you to manage your online
store website in a simple way. It offers a wide variety of functions from integration with the wholesalers, to forwarding and payments. It also allows traders to optimize their marketing strategies
and use of search engine optimization (SEO) tools. As a result, sales and operations become easier to manage.
Building an eCommerce website
The next step is to build your eCommerce website. For your online store to succeed, choosing the name of the store and the domain name is crucial. You want your niche’s main keyword to be
optimized when choosing a domain name for your store and retaining the brand ability of the product. If you decide to go with Offerer.com or any other eCommerce platform solutions, then web
hosting is not required. However, if you choose to build the website yourself or use a platform like WordPress, then web hosting is a necessity.
When selecting a hosting platform, you will need to consider several features that will affect the optimal performance of your online store. They include a dedicated IP addresses, setting up an SSL
certificate to secure the shopping experience for your customers, and compliance requirements. Other features include quality performance, reasonable uptime, automated backups and a fast-
Launching the online store
The last step in starting an online store is the actual launch of the store. It involves personalizing your shop and get it running. Add your first products, pick unique designs and customize the
store. Make the site user friendly by ensuring the product catalogue, shopping cart and other information relating to the store can be easily accessed. The goal is to ensure that customers can
purchase and get information easily. Enable customers to leave their comments, reviews and ratings. Also, make sure your customers are getting the best shopping experience.