Your business has had a website for six months. Your website, “musicrocks.com” consistently gets traffic, but no one is commenting on your blog posts. And while many of the products you sell, such as sound and recording equipment, gets a lot of views, shopping cart after shopping cart is left abandoned, with only a sale here or there.
Perhaps it’s time to streamline the way you collect data on your site, and the right software can help boost engagement and sales, bring your stagnant business site to life once again. Let’s take a look at some specific ways that the right software can boost sales and engagement on your site. When you understand how to interact with your customers, and the problems that they need to have solved, then you can easily provide solutions and answers that will keep them coming back to your site.
Interaction in Real Time
Certain software can allow you to chat with your potential customers, allowing you to hear feedback and answer questions from them at the touch of a button. If you are utilizing a customer support contractor, then you can easily streamline your customer service process. This is a great way to promote customer retention and boost engagement.
Software with chat features allows you to say “hi” to visitors on your site, which in turn invites them to engage with your website more.
When customers have questions about product recommendations, you or whoever handles your customer support can easily and quickly answer them, which will help boost sales because you are personalizing your customers’ shopping experience. For example, when Johnny asks what pop filter would go best with his Bluebird microphone, you can quickly answer him. You can take a look at the top live chat products here.
The right software will help you to moderate comments on your blog with ease. The invitation to comment is prompted by a call to action at the end of your blog post. If you’re not inviting your potential customers to interact with you, then they probably won’t.
Once you’ve invited them, they will begin to comment. Once they comment, you should reply. It will build trust in their relationship with you when you reply to their comments. This is one of the best forms of engagement and feedback that you can have on your site. Here, customers are telling you exactly what you want and need and now it’s your turn to solve their problem.
You can also use this opportunity to recommend and answer questions about your products, which will make your customers appreciate the time you took to personalize their experience. If the people on your site are asking questions, then chances are, they want your attention.
Creating Response/Inquiry Forms
Remember what we just said about inviting potential customers to interact with you? This is just another means of engagement that allows your customers who may be short on time to reach out and say, “Can we talk?”
A good site management software will allow you to customize contact forms and then send the information directly to a database that will allow you to keep track of that customer’s information so you can follow up with them later. You can use a drop-down menu to give them categories of information requests, but also feel free to give them the freedom to tell you exactly what they need. This is a great door opener for leading into conversations for you to sell one or more of your products. There are various contact form plugins available for WordPress, so explore your options and select the one that meets most of your needs.
Personalizing Each Visitor Experience
We’ve talked about this a lot, but we can’t stress it enough. Your visitors should feel that they are a person and not a number when they visit your site. One way that you can take their experience to the next level is by using their name.
This is such a simple idea, but it’s brilliant. Use software that plugs your visitor’s name into your email autoresponders, exit popups and freemium offers. Having customers that feel like you care about them is a great way to begin a successful business relationship.
You can also offer choices of basic needs or problems that your customers may need solved as a popup, which then leads them to product recommendations that are more likely to meet their needs. For example, you can ask if your customer is looking for sound equipment for a home studio, commercial studio, or an auditorium.
Using Popups Tastefully
This is where many sites go wrong and do too much of a good thing. Popups have endless possibilities, but when there are too many of them, your visitors will leave your site frustrated because they can’t see your site’s actual contents.
Use an interaction software that allows you to limit and customize your popups, and then take a look at your website as a visitor or have someone else visit your website and provide you with feedback. This will save you a lot of heartache. One popup that is a must is a subscription option. This will provide you with contact information for each potential customer.
If you’re still not sure how to use your popups correctly, this post should help guide you in the right direction: 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue
Sharing Options for Social Media
Great customers will want to share your products and your site, so why not provide them with the opportunity? Social media sharing buttons should be placed beneath each product, each blog post and each image on your site.
The number of pageviews you could get from just one visitor sharing your site could help skyrocket your engagement. Remember, you’ve got to invite your customers to interact with you. If you make the process convenient for them, then they are far more likely to take you up on the offer.
Use the Slider Plugin
Never underestimate the power of a great presentation. Slider plugins in WordPress allow you to create visually captivating presentations using pictures and videos. Some plugins even allow you to integrate animated components. If this is what you’re looking for, then http://soliloquywp.com/ is the perfect example of a responsive slider plugin that does just that.
These plugins are typically user friendly and help you create presentations that you can modify later on. Using a slider plugin can allow you to display information about your business, testimonials, and your products in an attractive manner.
“Analytics” might not seem like a fun word, but in reality, analytics provide you with feedback, save you time, and ultimately reduce your frustration. Analytics let you see what you’re doing that is working and what isn’t working.
Analytics plugins, such as Google Analytics and MonsterInsights allow you to track unique pageviews, bounce rates, and traffic trends over periods of time. This information is invaluable when it comes to releasing new products, posts, and services, since days with the most engagement will probably produce the most content/product shares. And you don’t have to be a rocket scientist to read most analytic’s reports.
Any plugin or software you use should provide you with data on how often visitors are clicking through your popups, subscribing, and returning to your site. Remember that although analytics and data may not be glamorous at first mention, they can take your business, and your relationships with your customers to the next level of professionalism. It’s also important to remember to set up evaluations of these numbers every 30 days, so you can determine what is working for your business.