Running a business today is all about making your brand stand out from the crowd with innovative, interesting and exciting marketing ideas. With an increasing number of people now shopping online and using the internet to find out more about different brands to shop with for the various products and services that they want and need, it’s more important than ever before to have a stand-out digital marketing strategy in place. When it comes to grabbing the attention of your target audience, one of the best methods of doing this is with video marketing. We’ve put together some top tips to help you use video marketing to your advantage.
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Tip #1. Keep it Short and Sweet:
Today, people’s lives are becoming increasingly busier and because of this, many have little time to spare when it comes to reading blog posts or lengthy marketing articles. Video marketing gives you the opportunity to get your message over in a short time frame and still give the watcher all the information that they need to understand the crucial basics of your company and what it offers to them. If you’re planning on posting marketing videos to social media sites such as Facebook, then keep it short and to the point so that it can be easily watched whilst the user scrolls through their timeline.
Tip #2. Use Animation:
Animated videos are cute, versatile, and easy to make for any kind of company or marketing strategy. Using animation for your video marketing strategy is a great choice since it can mean that you’re cutting significant costs on things such as hiring actors or finding the perfect set. Animation can also be fully customised to suit your business, depending on the type of brand voice that you are hoping to create. For more information, get in touch with Spiel Studios.
Tip #3. Post Video Everywhere:
Video is quickly becoming one of the most-watched mediums online, so it’s important to get your marketing videos out there as much as possible. Don’t limit yourself when it comes to posting marketing videos; think about the various platforms that you can use including YouTube, social media sites such as Facebook and Twitter, and even your own website and blog. If you use guest posting as a form of digital marketing, then you might also want to consider posting video blog posts along with written ones to increase exposure.
Tip #4. Include Calls to Action:
Lastly, along with creating marketing videos that resonate with your target audience and get them excited about the products and services that you offer, it’s important to encourage them to act on the information that they have been given. For every marketing video that you create, it’s important to include a call to action at the end – whether that be asking your watchers to check out your online store, or simply to give your brand a ‘like’ on Facebook. Include a link in the description of each video so that your watchers know exactly where to go.
If you enjoyed these tips, we’d love to hear from you in the comments.