The difference between successful businesses and businesses that are struggling to grow at all is that the owners of successful businesses know how to market their brand.
A clear marketing strategy is the number one thing you can do to increase awareness about your brand and attract new potential customers.
There are many factors that you will want to take into consideration when crafting an effective marketing strategy, but there are still a handful of keys that you will need to absolutely keep in mind if you want to grow your revenue.
Here are three keys to a successful business marketing strategy:
- Email Marketing
The first key is email marketing. The reason why we are discussing this one first is because in this day-and-age, no business can become successful without creating an email list.
By creating an email list of subscribers, you have a wealth of marketing opportunities available before you: you can send simple updates, congratulate subscribers on their birthday, use an online countdown clock for your website to build up anticipation to special events and contests, and also send special discounts and coupons available only to your subscribers.
Ultimately, an email list of subscribers will be a clear signal of the overall strength of your business (the more subscribers, the better), and it also gives you the perfect opportunity you need to make them feel valued.
- Understand Your Target Customer
No business marketing strategy is complete without defining who your target customer is. Who are you serving? You need to answer this question because otherwise you won’t know who to market to or how to do it.
It may feel uncomfortable narrowing down your customers my factors such as age, race, gender, location, and so on, but in all honestly you need to do it so you know how to advertise to. Are you marketing to a specific group (such as 18-29-year-old women) or to people in a certain area (such as tax advice to those in the Los Angeles area), for example?
- What Do You Provide That Your Competitors Don’t?
Finally, you need to ask yourself what your business is offering that your competitors are not offering so you can stand out. What is the unique advantage a targeted customer will gain from going to your business versus somebody else’s?
There are a number of unique advantages that you can provide, including a special product, a superior marketing campaign, a service that actually delivers real benefits, excellent customer service, and so on.
Again, understanding your target customer base is essential here, because you won’t just know how to market your business to them but you will also know how to deliver products and services that they want as well.
Marketing Your Business Successfully
Successful entrepreneurs create a clear and effective marketing strategy to grow recognition about their businesses to raise awareness and raise their profits. Using the keys you have just learned, you can take your small company and grow it until it becomes bigger than you had ever possibly imagined.