Every business owner wants to be credible. Credibility is equivalent to trust, and that is equivalent to more customers and therefore more profit. Building up credibility, however, is not a one-time big-time deal, nor is it a switch you can turn on or off. It takes time, and money, too, but here are some of the little additions you can do to your office to give your company more credibility without a huge increase in your cash outflow.
- Establishing an online presence
A significant percentage of the world is connected to the Internet. The World Wide Web is most people’s primary source of information. You can have effective and prevalent out of home (OOH) advertising or eye-catching billboard ads in the metro, but if you don’t have a website or page where your target market can get information from, that may cost huge losses and potential sales. Have a website with complete contact details, and have an up to date or modern design for retention.
- Having immediate responses to customer feedback
The Internet has allowed almost instantaneous, two-way communication. It would be a huge setback to not utilise this feature. Responding as fast as possible to customer queries, feedback, and concerns makes your company more credible because it lets people know that the management cares about what they have to say.
- Getting into the trends in advertising
All companies have to at least engage in advertising, no matter how small or big they are. This is the only way to get a huge influx of customers at a time, after all. The next time you are going to invest in an ad campaign or promotion, make sure that it is within the trend—and the trend differs from time to time. You can choose paper or online sidebar ads, or you can simply have a television screen on an AV media cabinet in your office that repeatedly plays your ad.
- Organising your office
If you have a physical office in addition to your web or online services, it is important to organise your office depending on your niche. This is most especially true if you publish your company’s office address on your web pages or sites. Expect customers to come visit the office. You do not have to hire a professional designer to make your building look like artwork. Simply using space effectively, organising your media display devices in an AV media cabinet, or maintaining signage are some of the things you can do.
- Updating contact information as soon as possible
Some business may change addresses or phone numbers throughout the course of time. Although this is highly discouraged, it cannot be avoided. In case your company changes any sort of branding, or contact details, update your customers as early or as soon as possible.
These are some of the small things that have a butterfly effect on credibility. Remember to think in the shoes of your customers, the primary stakeholders of your company.