Brick-and-mortar stores use mobile commerce to send push notifications, barcode scans, eWallets and location-based services to draw new customers. This does not mean that we will switch from cash and cards to mobile trading, as mobile wallets enable one-click checkout in more than one store. Consumers can use mobile wallets such as Apple Pay, Google Pay and Alipay at the checkout to shop through mobile retail apps, with the other side of that coin existing in the form of being an Apple Pay Merchant, etc.
According to Statista, mobile retail accounts for 54% of all online orders, so smart brands create mobile-friendly e-commerce experiences. Mobile shopping apps provide a place to research and buy merchandise, enabling brands to increase customer loyalty, increase sales, improve customer experience and increase the value of the customer life expectancy. Retail websites and online shops that are not accessible from a computer have been optimized with well-designed applications that make it easy to surf and shop on smartphones, tablets and other mobile devices.
M-commerce is expected to grow 40% this year, with consumers increasingly turning to their mobile devices for calls, social media and shopping apps. By the end of 2021, mobile devices will account for 73% of all e-commerce sales total. Studies show that 89% of shoppers use mobile shopper app to browse and 70% of all mobile e-commerce Merchant transactions in North America are made up of mobile websites and apps.
The use of mobile apps will be one of the most important trends in mobile commerce in 2021. With consumers increasingly dependent on digital devices, Insider Intelligence predicts that over the next five years, mobile phones will become consumers “preferred channel for online purchases. This increase means that evaluating the mobile experience of your brands is critical to staying competitive and providing the consumer experience needed to meet the top mobile retail trend in 2021.
As discussed above, more and more consumers use their mobile devices to make purchases, and the way they use their devices is changing. One of the most important trends in mobile e-commerce is the increasing use of mobile shopping apps. Nowadays, consumers not only shop online, but also turn to brands with mobile apps and searches to find and buy the products they need.
This set of indicators comes at a time when Deloitte expects over 50% of consumers to dedicate their Christmas shopping budget to online shopping and 40% of consumers expect to use at least one mobile smartphone to access a retail mobile shopping app during the Christmas period. The Mobile Commerce Roundup finds that 53% of retailers have not yet developed a mobile app, according to a study by Boston Retail Partners, and more than half of the rest plan to build one. Retailers need to improve their mobile shopping game, according to the study, and many of them are sticking to that idea.
It is also interesting that consumers use mobile devices to research products they want to buy but have not yet bought. Retail giant Target recently reported that 98% of its customers shop online, but 75% of shoppers have started researching and comparing on a mobile device.