Brick-and-mortar stores use mobile commerce to send push notifications, barcode scans, eWallets and location-based services to draw new customers. This does not mean that we will switch from cash and cards to mobile trading, as mobile wallets enable one-click checkout in more than one store. Consumers can use mobile wallets such as Apple Pay, Google Pay and Alipay at the checkout to shop through mobile retail apps, with the other side of that coin existing in the form of being an Apple Pay Merchant, etc.
According to Statista, mobile retail accounts for 54% of all online orders, so smart brands create mobile-friendly e-commerce experiences. Mobile shopping apps provide a place to research and buy merchandise, enabling brands to increase customer loyalty, increase sales, improve customer experience and increase the value of the customer life expectancy. Retail websites and online shops that are not accessible from a computer have been optimized with well-designed applications that make it easy to surf and shop on smartphones, tablets and other mobile devices.
M-commerce is expected to grow 40% this year, with consumers increasingly turning to their mobile devices for calls, social media, and shopping apps. By the end of 2021, mobile devices will account for 73% of all e-commerce sales total, and part of the credit goes to merchant accounts. The ease of setting up a merchant account for ecommerce can greatly facilitate purchases and sales. By offering a variety of ways to make purchases, a merchant account can make customers happy. This kind of account can also enable sellers to be more organized using electronic payments, thereby allowing them to keep track of business funds. Studies show that 89% of shoppers use mobile shopper apps to browse and 70% of all mobile e-commerce Merchant transactions in North America are made up of mobile websites and apps.
Unlike e-commerce websites, mobile apps may offer a higher degree of personalization along with a few other advantages. These would include faster load times as compared to online sites, the ability to sometimes work offline, easier communication, more convenience, and many others. While these advantages may be enjoyed over a website, it would have to stand out from the crowd of its competitors. And that could be possible only by seeking help from the right Australian app developers (or ones of your preference) and designers. After all, the attractiveness, ease of use, and functioning of the app would be in the hands of the creators.
The use of mobile apps will be one of the most important trends in mobile commerce in 2021. With consumers increasingly dependent on digital devices, Insider Intelligence predicts that over the next five years, mobile phones will become consumers “preferred channel for online purchases. This increase means that evaluating the mobile experience of your brands is critical to staying competitive and providing the consumer experience needed to meet the top mobile retail trend in 2021.
Simply put, a growing population seems to be using their mobile devices to make purchases. Moreover, the current trends in mobile e-commerce hint towards the increasing use of mobile shopping apps. Nowadays, consumers not only shop online but also turn to brands with mobile apps and searches to find and buy the products they need. In light of this, it becomes crucial for businesses to go for Android and Ios app development in order to attract more customers to their offerings.
This set of indicators comes at a time when Deloitte expects over 50% of consumers to dedicate their Christmas shopping budget to online shopping and 40% of consumers expect to use at least one mobile smartphone to access a retail mobile shopping app during the Christmas period. The Mobile Commerce Roundup finds that 53% of retailers have not yet developed a mobile app, according to a study by Boston Retail Partners, and more than half of the rest plan to build one. Retailers need to improve their mobile shopping game, according to the study, and many of them are sticking to that idea.
It is also interesting that consumers use mobile devices to research products they want to buy but have not yet bought. Retail giant Target recently reported that 98% of its customers shop online, but 75% of shoppers have started researching and comparing on a mobile device.