Discussing marketing ideas could be a tense situation, especially if the marketing team cannot agree on anything. They might end up fighting with each other about who has the best ideas. If you are leading the group, you cannot solve this problem by limiting the people involved. Instead of bringing out their creative juices, you would be preventing them. Therefore, it is crucial for you to be freer during the brainstorming stage of the process.
At this point, the ideas will still get refined. You do not need to worry that some ideas seem crazy or overwhelming. Telling employees that their ideas are terrible will only prevent them from thinking creatively in the future.
Throw anything at the wall
Keep throwing ideas around and find out which of them stick. Even the best marketing campaigns done in the past started that way. They were also crazy ideas that got polished until they became a masterpiece. Your marketing team is not regular employees who do routine tasks. These are artists who have tons of ideas in mind. The last thing you want an artist to experience is a limitation on what they can do.
Some of them work by getting everything off their mind and decide which of those ideas they will move forward with. It is also why the brainstorming aspect of the task alone might take a lot of time.
You need to be encouraging
Since you are leading the team, it is necessary for you to be the motivator of the group. You do not want them to see you as someone who will stomp on all their ideas before they even come to life. You will be creating a toxic work environment with that attitude. Try your best to encourage everyone in your team to speak out and say even their craziest thoughts.
Be clear about the process
Although you are less stringent at this stage of the campaign plan, you also need to be clear with everyone that these ideas will not be the same after the entire process. They will go through refinement stages, which will also involve all members of the marketing team. If possible, you need to set a timeline to avoid delays. Sometimes, the brainstorming stage could be so much fun that the team forgets there is a deadline to meet.
Crazy ideas could be gold
When you prevent people right from the start, you might lose a diamond in the rough. Some ideas look terrible at first, but when given a chance, they start to look amazing. Therefore, you need to suspend judgement until you understand what your employee wants to say with those crazy ideas.
When it comes to banner printing or any other marketing campaign, you need to be open-minded as a leader. Try your best to listen to everyone in your team and find out their reasons behind the ideas. It takes time to get results, but everything will be a success once you get there.