There are some professions people don’t think about until they need them, such as plumbers or landscapers—and when they do need those services, they’ll likely ask a friend or family member for a recommendation. Real estate agents fall into that same category.
Providing amazing service is critical, but for industries like real estate, great branding makes a huge difference. Check out these four awesome branding tips to put you on the right track.
- Yard signs
No one thinks of real estate branding without thinking of yard signs. They build name recognition for realtors and, in turn, drum up business. The more yard signs people see promoting one particular realtor, the more successful they perceive them to be.
Be sure your sign is made of durable materials and uses bold colors that will stand out in all seasons. Don’t forget to include the URL for your website and other ways people can contact you.
- Informational packets
Clients will expect you to be prepared and organized. Step it up with folders designed to match your brand; they can be used for various purposes. Provide information packets to buyers and sellers such as what to look for when house hunting or tips for making your property more appealing. Include blank stationery for clients to take notes as they are going through the process with you.
People will appreciate when you put in extra work and recommend you to others in need of your services.
In today’s world, it’s impossible to do business without a website. People will be less likely to do business with you if they can’t find you online; you’ll look unprofessional.
In addition to providing ways for people to contact you, give them information they can use. Create a blog providing resources that will make your audience’s lives easier. This includes tips for staging homes for an open house, recommendations for other services such as contractors or inspectors, and financing information. People will see you as an authority in your field, and remember you when they need a realtor.
- Guest speaking
In the same way that blogging helps establish your authority, being a guest speaker can do so, too. Attend community meetings and gatherings to answer people’s questions about buying and selling homes, or offer seminars on specific topics such as increasing curb appeal or top ways to increase your home’s value in a short period of time.
You will build a personal connection, which will make people more likely to work with you. Be sure to brush up on your public speaking skills to make sure you will give a clear, concise and professional presentation. People won’t be as confident working with you if you are a poor public speaker.
Proper branding can boost your business. It’s important to implement different techniques one at a time to keep track of your return on investment. Hopefully, this list helps you get started.