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How Google Analytics Can Help Your Next Marketing Campaign

The success of launching a marketing campaign online banks on the ability to view results and make adjustments. Google Analytics has revolutionized how businesses build their sites by giving them a way to test and monitor content and audience preferences. Knowing all of the functions of the tool will enable your business to expand its reach resulting in higher profits. 

Monitor Search Queries and Study Landing Page Reports 

As you market your product, your goal online will be to increase your visibility and extend your reach to gain more customers. You will want to begin studying consumer habits on search engines. Using Google Analytics, you can monitor search queries. By allowing your Google Webmasters Tool (now called Search Console) to work in conjunction with Google Analytics, you will be able to view top performing search words and phrases. Determine which keywords are prompting people to click on your site. You can then further improve the click through rate by uncovering the context in which searches are conducted. Create content that adheres to these interests to capture attention.

Also take a look at landing page reports. They reveal how long visitors surf your site, the percentage of new users, and the bounce rate. This report can help you uncover which pages are the most successful in promoting engagement. You can then apply successful elements to pages that are not gaining as much traffic. 

Identify Keywords for to Boost SEO Ranking 

Google Analytics provides a tool that helps identify which keywords will be the most effective in boosting search engine optimization ranking. It will help you aim your focus on the top words and phrases driving traffic to your site. You can implement keywords in page headings, descriptions, alternate text of images, and anchor text of links. Even your domain name should feature keywords to help gain more traffic. Make domain names memorable and ensure it speaks to what the company offers. While it’s good to implement keywords, make sure they are used naturally and not randomly placed. You don’t want to be found guilty of “keyword stuffing” which could result in penalties by major search engines.

Find Out Which Sites Drive Traffic to Your Site 

Google Analytics offers referral reports which displays which sites are driving traffic to your site. Once you identify the sites, try to actively contribute to them. Offer valuable information to sites that focus on your niche. If traffic is originating from a blog, reach out to its owner and offer to write content while linking to your site. Use social media sites effectively by posting regularly and republishing pieces that get the most attention to encourage engagement and attract a fanbase. 

Determine the Most Effective Content 

Google has a content overview tool that enables you to pinpoint what types of posts are gaining the most traffic. Pick out features that seem to be useful for your readers. Implement your most successful techniques on other pages. For instance, you may get a more positive response with the use of visual elements such as videos and infographics.

If you see that visitors like visual illustrations, develop more of this content. You want to maximize the time your audience spends on your site so they will be more likely to buy your good or service. Cover subjects in your pages that have been proven to gain the attention of site visitors. You want to be sure to keep visitors on your site for as long as possible.  

Figure Out How Mobile Friendly Your Site Is 

With most people constantly connected to their mobile devices, it is important that your site is designed to work well on any device. Google Analytics has a mobile report tool which enables you to see how your site is featured on multiple devices. If you notice your bounce rate is high, alter aspects of the design to keep users on your site longer. Determine which devices are causing you to lose potential customers. Figure out why this is and seek to make improvements. Make sure your site is responsive and adjusts to screen sizes. Your marketing success will largely depend on whether consumers can access what you have to offer 24/7. 

Study Demographics of Audience to Tailor Product 

Audience reports on Google Analytics will give you useful insight into the habits and preferences of consumers. It will allow you to provide content designed specifically for a set group of people. Personalization of messages increases the likelihood of gaining potential customers. Send out emails to clients with personalized messages that feature products that are appealing to them. According to Hubspot, 74% of marketers say personalization has a strong impact on engagement.

Test Your Site’s Speed 

The download speed of your site plays a role in SEO ranking. Google Analytics allows you to measure your sites speed. After determining how fast your site takes to load, make adjustments for slower pages. For example, too many images and videos can slow down load times. This works against you by deterring potential customers.

Monitor the Success of Your Advertising 

If you choose to advertise your product or service on other sites, it’s useful to have a way to monitor the success of the ad. Google Analytics uses its AdWords tool to allow you to see the conversion rates of different ad placements. This will allow you to strategically feature you ads on sites that gain the most clicks which translates into more sales.

Making use of Google Analytics can help you surpass your competition. It enables you to tailor content to your clients’ needs. This ensures customers feel messages reach out to them. You want to create a personalized experience for each individual, and Google Analytics is a great tool to use to accomplish this goal.